- Diversify portfolio both the retail & wholesale markets.
- Ensure diversification by sector, size, economic purpose & geographical location wise investment & expansion based retail & SME / Women entrepreneur financing.
- Focus on customers by providing innovative products and service.
- Cultivate a congenial working environment.
Strategy for Reaching Unbanked Areas:
- Meeting investment needs of small traders, hawkers, workshop owner, educated but unemployed women etc in the urban areas.
- Raising savings from the low earning rural people while extending effective investment to the rural areas;
- Providing banking access to the people of the tribal and coastal areas.
- Innovating appropriate saving instruments and investment packages for fishermen, cattle raisers, producers of milk and milk products, weavers and so on.
- Funding for setting up of diagnostic centers and clinics in the rural areas and encouraging new entrants in construction, repair and maintenance;
Supporting investment facilities for the workers and professionals returning from abroad with newer ideas and technologies